Not Buying It

Not Buying It

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Our next mag could have your name on it 💅
We’re accepting pitches for issue 2.0!!
Feb 2 • Mel Watt

January 2026

AI’m not buying it ✋
Fashion’s AI affair spells trouble for people & planet
Jan 29 • Mel Watt, Molly Porteous, and Lauren Rees
Heal your inner shopaholic
How to hop off the hamster wheel of trends in 2026
Jan 15 • Mel Watt

November 2025

Brands aren’t our besties
Why we won’t find community at the checkout 🛍️
Nov 13, 2025 • Mel Watt

October 2025

The mag you’ve been waiting for ✨
Big Fashion doesn’t want you to read this… 💋
Oct 9, 2025 • Mel Watt
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