💋Introducing the mag Big Fashion doesn’t want you to read…
Not Buying It reimagines the mags of Mel and Yalda’s girlhood to expose the scandalous world of greenwashing. It’s got everything you’d expect: flaky exes, smoking hot affairs, horror-scopes, agony aunts, quizzes, and more! Get ready for some Oh Major Greenwashing (OMG) moments, and get your hands on our green sheen guide designed for babes who give a f*ck.
We’re excited to be selling a small batch of print mags. They come with extra perks, like an exclusive cover, the cutest sticker sheet, and prompts to write on and cut out some pages. 10% of all proceeds will be donated to The Sameer Project, a donations based initiative led by Palestinians in the diaspora, working to supply aid to displaced families in Gaza.
To keep this fun and accessible, we’ve also published a free digital version you can bookmark, flick through, and share with your besties any time.
If you like what you read, subscribe for even more gossip, group chat vibes and events to hang out IRL. We hope you love it as much as we loved writing it! 💞
Meet the team 💅
Mel Watt, Co-editor: Mel is a fair fashion campaigner, creative and craftivist. She loves sipping sangria, fashioning bag charms out of scrap fabrics, and yapping a million miles a second. She hates greenwashing (obvs), brands commodifying community, and the fast fashion-ification of trinkets.
Yalda Keshavarzi, Co-editor: Yalda is a fair fashion disrupter, a campaign organiser, a writer and a poet. She loves making earrings and uncovering the next TikTok microtrend (did someone say water-based cooking?). She hates corporate feminism, brands ripping off small designers, and the unhinged obsession with Stanley Cups.
Molly Porteous, Graphic Designer: Molly is a graphic designer and illustrator. She loves sketching, travelling to new places, and learning new mending skills. She hates generative AI stealing artists’ work, and the insane speed that trends move at.
This mag wouldn’t have been possible without help from the sustainable fashion community. Big love to Lauren Rees for proofreading, Daisy Tod for creative direction, Thalia Leahy for photography, and Ronaé Fagon, Liv Simpliciano & Penny Salman for modelling 💞