💋Introducing the mag Big Fashion doesn’t want you to read…

Not Buying It reimagines the magazines of Mel and Yalda’s girlhood to expose the scandalous world of greenwashing. It’s got everything you’d expect: flaky exes, smoking hot affairs, horror-scopes, agony aunts, quizzes, and more! Get ready for some Oh Major Greenwashing (OMG) moments, and get your hands on our green sheen guide designed for babes who give a f*ck.

Officially launching on 9th October, subscribe to be the first to read it or celebrate with us IRL at our London launch event! Early access? That’s hot 🔥

Meet the team 💞

Mel Watt, Co-editor: Mel is a fair fashion campaigner, creative and craftivist. She loves sipping sangria, fashioning bag charms out of scrap fabrics, and yapping a million miles a second. She hates greenwashing (obvs), brands commodifying community, and the fast fashion-ification of trinkets.

Yalda Keshavarzi, Co-editor: Yalda is a fair fashion disrupter, a campaign organiser, a writer and a poet. She loves making earrings and uncovering the next TikTok microtrend (did someone say water-based cooking?). She hates corporate feminism, brands ripping off small designers, and the unhinged obsession with Stanley Cups.

Molly Porteous, Graphic Designer: Molly is a graphic designer and illustrator. She loves sketching, travelling to new places, and learning new mending skills. She hates generative AI stealing artists’ work, and the insane speed that trends move at.

This mag wouldn’t have been possible without help from the sustainable fashion community. Big love to Lauren Rees for proofreading, Daisy Tod for creative direction, Thalia Leahy for photography, and Ronaé Fagon, Liv Simpliciano & Penny Salman for modelling 💞