Oh hey! 💋
Not Buying It is a community platform for fashion lovers looking to slow down and show up - for ourselves, garment workers & the planet.
It started life as a one-off, y2k-era mag exposing fashion’s Oh Major Greenwashing moments, before quickly evolving into this online space. Join in the fun by:
Subscribing 💌
Get a monthly inbox-sized column diving into the juicy fashion topics that didn’t make it to print - like the dark side of dupes, fashion’s AI affair, and why brands are not our besties.
Copping a mag 💗
The mag that started it all! Buy a physical copy or bookmark the free digital version. (Psst look out for more zines & open calls for submission coming v soon!)
Following la Insta ❤️
The place for even more hot takes, community chats and recommendations.
Hanging out IRL 💖
Starting in the new year, there will be a monthly UK event. I’m talking stitching and bitching, charity shop crawls, and crafty socials. Stay tuned!
Not Buying It isn’t just about the things we’re not buying, literally. It’s much more about all the BS and myths we refuse to buy into. So if you’re 1) a babe who gives a f*ck 2) need the inside scoop on fashion, sustainability and culture and 3) want to meet up with other babes, you’re in the right place!!🫶
Have your say 💬
Looking for tea on a certain brand? Or maybe you have an opinion you’re desperate to share? Slide into our DMs! I love receiving topic requests <3
