The mag you’ve been waiting for ✨

Big Fashion doesn’t want you to read this… 💋

Oh heeeey!

It feels so surreal to finally share the mag we’ve been working on since the new year… but the wait is finally over! 🥁✨

Not Buying It reimagines the mags of Mel and Yalda’s girlhoods to expose fashion’s shady practices. It’s got everything you’d expect: flaky exes, smoking hot affairs, horror-scopes, agony aunts, quizzes, and more!

We’ve taken a familiar format we know and love - early 2000s mags with all the goss, play and freebies - to talk about the things we might shy away from, but deffo need to be saying! Get ready for some Oh Major Greenwashing (OMG) moments, and get your hands on our green sheen guide designed for babes who give a f*ck.

We’re excited to be selling a small batch of print mags. They come complete with an exclusive cover, the cutest sticker sheet, and prompts to write on and cut out some pages. 10% of all proceeds will be donated to The Sameer Project, a donations based initiative led by Palestinians in the diaspora, working to supply aid to displaced families in Gaza.

To keep this fun and accessible, we’ve also published a free digital version you can bookmark, flick through, and share with your besties any time 💞

🫶 Thank you SO much for being the first to read Not Buying It. We can’t wait to hear your thoughts, and will start sharing all of our future plans for this space (more mags, hot takes & IRL events) with you shortly.

💅 Enjoy reading the mag Big Fashion wishes you wouldn’t,

Mel, Yalda & Molly xo