So where should I shop?

Answering the question on everyone’s lips… but first, a quick disclaimer!

We’re gonna hold your hand when we say this, but we can’t just shop our way to change. Sure, shopping less and buying better does wonders for our mental health, personal style and bank balance.

But there’s so many other ways to show up for garment workers, just as there are so many ways to refresh your wardrobe without hitting ‘add to cart’. For the full tea, check out pages 38-43 of our mag.

On this page, you’ll find a list of small, mostly UK-based fashion brands doing great things and making cute clothes. This list is constantly evolving to make sure it’s inclusive and accurate. If you’d like your brand to be included, slide in our DMs!


💗 Hissy Fit: Guilt-free fashion made in the IK

Sustainability highlights: low waste model, uses reclaimed and vintage fabrics and natural or recycled threads, produces in small batches, transparent supply chain

Size range: UK 4-28

Price range: £5-£45

💗 Evie Joynes: Elevated Essentials made in Manchester

Sustainability highlights: A mix of made-to-order and ready to ship, uses 95% cotton, OEKO-TEX certified fabric

Size range: UK 4-22 with option to custom make to any measurement

Price range: £38-£95

💗 Wild Clouds: Whimsical loungewear made in London

Sustainability highlights: Low waste model, has a repair service, uses mixture of certified organic cotton and deadstock fabrics, pays a living wage

Size range: UK 6-22

Price range: £18-£89

💗 Not Basics: Visibly better organic cotton clothing for everyday

Sustainability highlights: uses certified organic cotton, makes underwear from deadstock fabric, shares supplier list

Size range: UK 6-22

Price range: £16-£130

💗 Studio Bowe: A one-woman sustainable jewellery brand

Sustainability highlights: Made to order, uses vintage and pre-loved beads, recyclable or compostable packaging

Price range: £18-£115

💗 Cassius Honey: Dreamy clothing for you to wear forever

Sustainability highlights: Celebrates craftsmanship, uses organic cottons, linens, and deadstock fabrics, makes in small batches in West Sussex studio

Size range: S-L (not very inclusive but has a made to order service)

Price range: £26-£350

💗 Clara Chu: Upcycled fashion accessories from household objects

Sustainability highlights: Made from pre-loved materials, slow production cycle, offers DIY bag workshops

Price range: £35-£295

💗 Swedish Stockings: Legwear made from recycled materials

Sustainability highlights: Uses mostly recycled polyamide, has a recycling club, shares supplier list & production process

Size range: S-XL

Price range: £19-£120

💗 nöl collective: Made in Palestine

Sustainability highlights: Hyper local production, preserves ancestral techniques & traditional Palestinian crafts, uses 100% cotton

Size range: XS-XL

Price range: $38-$238

💗 E.L.V. Denim: Self-described sustainable jeans, fashion and accessories

Sustainability highlights: made from 100% pre-loved and upcycled garments, produced in the UK, discloses production volumes

Size range: UK 6-18

Price range: £95-£425

💗 Lydia Bolton: Slow fashion designer

Sustainability highlights: Offers a mix of upcycled clothes & upcycling workshops, produces in small batches, hosts open studio days

Size range: S-XXL

Price range: £25-£75

💗 Stripe & Stare: World’s comfiest knickers

Sustainability highlights: Mostly uses TENCEL™, discloses production volumes, has a plastic-free warehouse, is B Corp certified

Size range: XS-4XL

Price range: £18-£100 (but does have sales!)

💗 Hirbawi: Palestinian-made kufiyas

Sustainability highlights: Has been locally and ethically making kufiyas since 1961

Price range: £7-£48

💗 Luneta Creations: Upcycled vintage jewellery

Sustainability highlights: Sells a mixture of vintage accessories and upcycled jewellery, made to order, uses recyclable packaging, offers a lifetime repair service and take-back scheme

Price range: £5-£120

💗 Molly O’Halloran: Vibrant knitwear

Sustainability highlights: Made to order, customisation options, low waste model, made using vintage and surplus yarns, handmade & dyed in London

Size range: XS-XL

Price range: £75-£195

💗 Roslyn Studio: Hand-crafted glass jewellery & charms

Sustainability highlights: Made to order, low waste model

Price range: £16-£96

💗 Senja by Maddie:

Sustainability highlights: Uses secondhand materials, low waste model

Size range: XS-XL

Price range: £35-£160

💗 Grandpa’s Shirts: Upcycled shirts made in London

Sustainability highlights: Made from pre-loved materials, has a custom service at no extra cost, offers upcycling workshops

Size range: XS - L (not very inclusive but has a custom service)

Price range: £24-£85

💗 Grey Milk: Seasonal drops of slow, playful fashion

Sustainability highlights: made to order, slow production cycle, customisable design elements, uses 100% organic cotton and linen

Size range: XS-XXL with a made-to-measure option

Price range: £10-£195

💗 GussyPalore: Timeless silhouettes in luxury fabrics

Sustainability highlights: Handmade to order in East London, uses 100% cotton canvas

Size range: UK 4-22

Price range: £20-£130

💗 Revival LDN: Zero-waste fashion label

Sustainability highlights: Limited edition capsule collection, uses reclaimed denim, some items are made to order

Size range: UK 6-18

Price range: £30-419

💗 Kenza Latrides: Punkette Parisian brand

Sustainability highlights: Unique designs made by repurposing vintage lingerie as stencils, small batch production, uses deadstock fabrics

Size range: S - XXL

Price range: £54-£200

💗 Lowie: Self-described British sustainable fashion brand

Sustainability highlights: Majority of clothes are made from organic-based raw materials, lists suppliers, offers free lifetime repairs, certified living wage employer (of UK staff)

Size range: XS-XL

Price range: £5-£368

💗 Sken Studios: Playful & sustainable jewellery

Sustainability highlights: Offers a mixture of ready-made jewellery & jewellery making workshops, made from recycled silver

Price range: £65-£195

💗 SoSo Swim: Self-described sustainable swimwear

Sustainability highlights: Made from recycled ocean waste, donates 1% of profits to grassroots org within Conservation Collective’s network, has a secondhand platform

Size range: XS-3XL

Price range: £40-£80

💗 Studio Kyodai: Buttery soft bags made from surplus leather

Sustainability highlights: Uses carefully sourced deadstock leathers, organic cotton, and solid brass hardware, small batch production

Price range: £180-£320